Edmunds.com True Market Value

Know the True Market Value of a New Car

Edmunds.com's True Market Value (TMV®) pricing is a powerful tool that helps shoppers get a great deal on a new car. Based on actual sales data, TMV is a guide to what other people in your area paid for the same car. Knowing the TMV price will help you negotiate the best price.

At Prime it is our Promise that we will use this data to ensure that you get a price that can’t be beat!

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