About Prime Toyota

Our Prime objective is to make sure that when you drive off our dealership, you are completely satisfied with your new car and the level of professional service provided by our staff.

LOCATION

700 Old Union Turnpike
Lancaster, MA 01523
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CALL US

Sales & Finance: (855) 347-9896
Service: (855) 347-9896
Parts: (855) 347-9896
SCHEDULE SERVICE

HOURS

Sales & Finance
Mon - Thu: 9:00 AM - 9:00 PM
Friday: 9:00 AM - 7:00 PM
Saturday: 9:00 AM - 6:00 PM
Sunday: 11:00 AM - 5:00 PM

Service & Parts
Mon - Thu: 7:00 AM - 7:00 PM
Friday: 7:00 AM - 6:00 PM
Saturday: 7:00 AM - 4:00 PM
Sunday: Closed

At Prime Toyota - Route 2, we understand that your car is an essential part of your life for commuting, transporting, or just getting away. With this in mind, our Prime objective is to make sure that when you drive off our dealership, you are completely satisfied with your new car and the level of professional service provided by our staff. We encourage you to take full advantage of our competitive pricing, no-hassle sales and financing process, and our dedication to excellent service.

Customer Satisfaction Is Our Number One Priority

The Prime Philosophy starts with our commitment to providing you, the customer, with the most positive car buying experience possible. We place strong emphasis on our roots as a family-operated business by providing you with friendly, courteous service, treating you with respect and dignity, and working hard to foster long-lasting and endearing relationships. We strive to surpass your expectations and ensure that you are 100% satisfied at every point of service, with our commitment to your satisfaction extending far beyond the initial point of sale or service.

We know that buying a car is a big decision. That’s why our goal is to provide you with a high level of personal attention and a pleasant atmosphere in which to do business. Our sales team will work closely with you to identify your individual needs and help guide you through the process. You can count on our finance department to go the extra mile to ensure you get the car you want at the right price.

Transparent and Trustworthy

Knowing that automotive shopping can be difficult, Prime has made it a top priority to provide you with trustworthy service and operate on transparent business practices. We stand behind our mantra: “No fine print, no gimmicks.” From the finance team to our parts and services department, our expertise is unmatched, and no matter what the service, you can expect honesty, transparency, and professionalism. We stand behind every vehicle and service performed.

A New Way to Buy a Car

At Prime Toyota - Route 2, we believe that buying a car should be a fun, hassle-free experience, not one filled with cheap tricks and fine print. That’s why we’ve introduced a number of new initiatives to make your experience with us pleasant, simple, and completely stress free. With “The Prime Price Promise,” we validate our pricing by utilizing a trusted 3rd party, Edmunds.com, to give the customer a frame of reference to understand how our price compares in the marketplace. In the showroom and on our website, we are happy to show all of our customers the MSRP, the dealer invoice and the Edmunds True Market Value (the price at which Edmunds.com says the vehicle is selling for on average in the market place) to give customers the peace of mind they are getting an outstanding price. When it comes time to finance, you can rest assured knowing that all finance terms will be given up-front, so you are highly informed and ready to work with your budget.

The same type of validation will happen with your trade. Again, in our showroom and on our website, we supply the customer with an easy to use appraisal tool from AutoTrader.com called Trade-in Marketplace. This will give us a great starting point validated by a trusted 3rd party when it comes to your trade. We know our customers are doing their research in the marketplace before they come in. We feel it is very important to acknowledge that 3rd party research up front and make sure that we give you the car you want and at the price you deserve.